"Heathrow Terminal 5 is very exciting indeed for us," says Dawson Media Direct (DMD) director Phil White, "but, even for an experienced airport operator like us, it's taken a whole year to get through the complex airside approval process!"
White explains that all airport operators need to be DFT approved, "otherwise we would have needed to go through the security screening process off-site from the airport with every single delivery.
"That would have taken an hour or more every time - almost impossible and certainly unworkable for us with a time-sensitive product - so approval was vital," he says.
It took a year to get approval, but now that DMD is an accredited, bonded operation the division has full access required to do the job at the new Heathrow T5.
"Before the heathrow terminal opened we were fully engaged in what they called "ready-ness trials" for a good six months under the watchful eye of DMD's Heathrow T5 project manager Paul Hassall," says White.
"Now every gate operating short haul flights has a DMD newspaper rack, and we also supply all the executive lounges at the BA-only heathrow terminal.
"In all, we're distributing something in the region of 60,000 copies per day to Heathrow T5!"